IEG's 26th Annual Sponsorship Conference: Singularity
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Attend IEG’s Conference—IFEA Members Save $300

Local properties of all types—attractions, festivals, sports events, zoos, museums, aquariums, park districts, tourism bureaus, performing arts presenters, fundraising events, etc.—have been calling us to ask how relevant the IEG Annual Sponsorship Conference is for them versus large properties like the Olympics or NFL.

Perhaps you are wondering this also. If so, we created a quick test to help you determine if you should attend and whether you will get your money’s worth.

Yes or No:

  1. Your sponsorship prospect pipeline has slowed as prospects in categories such as media, banking and auto aren’t buying
  2. Companies that remain in the market are slower to pull the trigger, adding weeks and months to your sales cycle
  3. Even some longtime sponsors are dragging their feet, causing you to worry about renewals
  4. What worked in the past is not working now
  5. Your organization is counting on you to contribute the best work of your career to help them pull through these difficult times

If three or more of those scenarios apply to your situation, figure out a way to get to Chicago, March 8-11, because IEG’s 2009 Conference will be the most important professional event of your career. Plus, as a member of IFEA, you and your staff receive a $300 discount off each registration. To take advantage of this special rate, register online at, call us at 800/834-4850 or reply to this email—and, make sure to use special offer code “AC2009IFEA” to receive your discount.

With fewer long-term partners than national properties, and without guaranteed media coverage, local properties are significantly more vulnerable to the loss of sponsorship revenue.

Those who survive the landscape-altering events of the past few months will be the ones who invest in new capabilities for boosting the salability of their offers.

Here are just a few reasons why you need to attend...

LEARN new capabilities for selling more when buyers have less. Sessions conducted by sponsorship experts that will empower you to immediately increase the value and salability of your offers include:

  • Harnessing your digital assets and social media to build return on investment for your sponsors, Liz Cahill, Lee Jeans
  • Capturing business-to-business marketing dollars for your nonprofit, Barbara Sivek, Siemens Healthcare
  • Improving your close rate, shortening your sales cycle and other practices for wildfire growth, Thomas Dewar, Junior Achievement Worldwide
  • Tailoring your offers to the thematic platforms of your prospects, Sharon McCloud, Dove Canada
  • Helping partners justify their involvement, Suzanne Hamm, Stanford Financial
  • Tapping marketing budgets of corporate donors, Emily Rogers, IEG Advisory Services
  • Meeting the new needs of prospects in beleaguered industries. Presentations from American Airlines, Amica Mutual Insurance, GM, Kodak, MillerCoors, Procter & Gamble, Pepsi, Visa, and Wells Fargo on what it takes to close deals with travel, financial services, automotive and other categories
  • Economy-defying sales approaches to jumpstart your efforts from pitch masters Rob Prazmark and Rick Jones
  • Negotiating the most favorable deal terms, Mary Hutchings Reed, author, IEG Legal Guide to Cause Marketing and Sarah Hutchins, Sprint
  • Quantifying and qualifying the benefits of social responsibility, Anne Green, Millward Brown
  • Putting a value on your sponsorship packages, Mark Ording, IEG Valuation Service

PLUS: It’s not enough to learn the right stuff and meet the right people. You still need to make it happen. Keynotes from world-class thought leaders close the loop and send you home better and brighter:

  • Tony Robbins—who advises heads of state, Fortune 100 CEOs and world-class athletes—leads a two-hour coaching session on thriving in down markets
  • Peter Diamandis, the MIT rocket scientist who singlehandedly created the market for space tourism by convincing risk-averse companies to back his $10 million X PRIZE, speaks on launching big ideas
  • Rolf Jensen, the award-winning futurist and author of The Dream Society, addresses what the leading-edge corporate/nonprofit partnerships will look like in 10 years

AND: Monday, Tuesday and Wednesday morning Sponsors In Residence sessions. Your opportunity to meet one on one with decision-makers for 15 minutes and fire away. Sponsors attending in 2009 include such active local sponsors as:

Sponsor In Residence Sponsored Properties
Allstate, Karen Uhler Allstate Arena; Allstate Gospel Superfest; American Black Film Festival; New York State Fair; Tom Joyner Family Reunion; Seafair; State of the Black Union; TroopFest
AT&T, Thomas Hughes Albuquerque Int’l Balloon Fiesta; AT&T Center/San Antonio Spurs; AT&T Tropical Music Festival; Austin Marathon; Charlotte Symphony Orchestra; Fiesta del Sol Chicago; Fiesta del Sol San Diego; Fiesta San Antonio; Intrepid Sea, Air & Space Museum; The Mary Brogan Museum of Art and Science; San Francisco Symphony
Bank of America, Tim Hadzima Bank of America Chicago Marathon; Bank of America City of Palms Classic presented by State Farm; Bank of America Stadium; Bank of America Sounds of R&B; Bank of America Theatre; Bayfest; Capital Pride; Charlotte Symphony Orchestra; Fiesta Del Sol San Diego; The Hampton Classic; Heritage Days Festival; Hot Springs Jazz Fest; Intrepid Sea, Air & Space Museum; North Carolina State Fair; Portland Children’s Museum; San Francisco Int’l LGBT Film Festival; San Francisco Symphony; Wichita River Festival
Barefoot Wine, Erica Brandler The Boston Conservatory; Bumbershoot; EDS Credit Union Plano Balloon Festival; Gay Men’s Chorus of Washington, D.C.; Harvest on the Harbor; The Method Fest; New Orleans Wine & Food Experience; New York Surf Film Festival presented by JetBlue Airways; SOFA Chicago; Taste of Huntington Beach; Vail Film Festival; Woodstock Film Festival
Canadian National Railway, Carole Michelucci Cowichan North American Indigenous Games
Coca-Cola, Valerie Kravitz Bellevue Arts Museum; Center for Puppetry Arts; Essence Music Festival; Fiesta del Sol Chicago; Kroger Indy Jazz Fest presented by Coca-Cola; Macy’s Thanksgiving Day Parade; Pier 39; Prescott Park Arts Festival; Riverfront Nights; Sturgis Motorcycle Rally; Wolf Trap
Dr Pepper Snapple, Brian Lancey Albuquerque Int’l Balloon Fiesta; Tour of Missouri
Jelly Belly, Stephanie Scott Amgen Tour of California; Tour of Missouri; Wisconsin State Fair
New Belgium Brewing, Mike Keller Al Johnson Memorial Uphill/Downhill Telemark Ski Race; Alpinist Film Festival; Franklin Jazz Festival; Show Low Bluff Tour of the White Mountains presented by CellularOne
Nissan Canada, Danny Burns Ontario Science Centre; Royal Ontario Museum
QuikTrip, Chris Cadeaux QuikTrip Center; QuikTrip Park at Grand Prairie/Grand Prairie AirHogs; Sprint Center; Tulsa OktoberFest; Tulsa State Fair; Wichita River Festival
State Farm, Bobby Wilkinson Bank of America City of Palms Classic presented by State Farm; Fiesta Atlanta; Fiesta del Sol Chicago; Miami Book Fair Int’l; Sarasota Grouper Marathon; State Farm Insurance presents Fiesta del Sol San Diego; Urban Music Festival presented by State Farm; West Virginia Mountain State Art & Craft Fair
U.S. Cellular, Hilde Marnul Fall FunFest presented by U.S. Cellular; Fiesta del Sol Chicago; Kansas State Fair; Mexican Fiesta Milwaukee; Milwaukee Admirals; Milwaukee Brewers; Milwaukee Wave; Portland Seadogs; Summerfest Milwaukee; U.S. Cellular Arena; U.S. Cellular Coliseum; U.S. Cellular Field; U.S. Cellular Pavilion
Wells Fargo, Royce Wolfe Alaska State Fair; Albuquerque Int’l Balloon Fiesta; Arts Walk Santa Clara; Bayfest; Cinco de Mayo Parade and Fiesta Sioux Falls; Hollywood Bowl; Iditarod presented by Wells Fargo; Lake Oswego Festival of the Arts; National Oldtime Fiddlers Contest and Festival; Pacific Rim Street Fest; San Francisco Symphony; The Women’s Conference

For the complete schedule or to download the conference brochure, visit

NETWORKING: From your arrival on Sunday through your departure on Wednesday, you will be meeting potential partners and collaborators. Formal sessions and scheduled networking to facilitate these business-building exchanges include:

  • 3 Days of Breakfast Small-group Round Tables
  • 2 Days of Lunch Table Discussion Groups
  • 3 Evening Receptions on Sunday, Monday and Tuesday are your opportunity to meet the people you can’t meet anywhere else
  • One-on-one meeting with a sponsor of your choice: Here’s just a few of the companies you’ll meet that are actively sponsoring local properties: Allstate, AT&T, Bank of America, Barefoot Wine, Canadian National Railway, Coca-Cola, Dr Pepper Snapple, Jelly Belly, New Belgium Brewing, Nissan Canada, QuikTrip, State Farm, U.S. Cellular, Wells Fargo

register now

As a member of IFEA, you and your staff receive a $300 discount off each registration. To take advantage of this special rate, register online at, call us at 800/834-4850 or reply to this email–and, make sure to use special offer code “AC2009IFEA” to receive your discount.